A Guide to Business Writing: Tools and Techniques to Connect with the Reader
This highly practical day will enable you to explore advanced writing techniques, and will look at style, tone, key messages, editing, and tailoring to your audience
Learning Objectives
- Learn how to tailor your message according to the audience
- Understand the importance of setting outcomes and objectives for your writing
- Understand the influence of style and tone
- Learn how to distil information and create memorable key points
- Learn how to effectively edit information
- Learn how to produce an effective piece of writing that gets your point across succinctly and with style
- Learn how to help colleagues improve their writing through constructive criticism
Delegates are asked to submit a sample of writing before the course for discussion with the tutor on the day
Programme
| 9:15 | Registration |
| 9:45 | Chair's Introduction
Sue Calthorpe, Policy & Communications Training Consultant (confirmed) |
| 10:00 | Establishing the audience and outcomes for your writing
Why setting objectives is your key to success |
| 10:30 | What does your writing say about you?
Practical exercises in exploring style and tone. What works in advanced business communication and why? |
| 11:25 | Coffee |
| 11:40 | Key messages and lines to take
Distilling information to create memorable key points is a fine art. Discuss the techniques behind editing information with facts and context in mind |
| 12:10 | Practical exercises to develop editing skills |
| 13:00 | Lunch |
| 14:00 | Constructive critique
With the red pen of power comes real responsibility. Learn how to help colleagues improve, separating your personal style from helpful hints and tips |
| 14:30 | Writing for an audience
Using up to date case study material, identify your key audience and produce an effective piece of writing that gets your point across succinctly, but with style |
| 15:30 | Applying the principles of critique
Peer review your colleagues' work to hone your new constructive criticism skills |
| 16:15 | Close |
Please note that the programme is subject to change without notice
This course can be adapted to use in-house material for individual client bespoke training