Persuading and Influencing through the Written Word
An analysis of the range of key techniques available to influence or persuade decision makers through writing
Learning Objectives
- Learn about the range of persuasive writing and influencing techniques used in public and private sector communications
- Learn how to influence or persuade decision makers in your own organisation, or working with external stakeholders
- Understand the power of language and how to use words to your advantage
- Understand how to use words for dramatic or emotional impact
- Learn tricks and techniques in persuasion
- Understand how Parliament scrutinises EU Legislation in both the Commons and the Lords
Programme
| 9:15 | Registration |
| 9:45 | Chair's Introduction
Sue Calthorpe, Policy & Communications Training Consultant (confirmed) |
| 10:00 | Exploring influential writing
A practical exercise with synonyms |
| 10:30 | Making every word count
A short exercise exploring language |
| 10:45 | From Dickens to the web - examining the facets of persuasive writing |
| 11:30 | Coffee |
| 11:45 | Identifying key techniques
Choosing the right word to use for dramatic or emotional impact, to be personal or impersonal, using logic and other stylistic tricks |
| 13:00 | Lunch |
| 14:00 | Using every trick in the book – a practical exercise in verbal persuasion |
| 15:15 | Making it work in the workplace – a written exercise in practical persuasion |
| 16:45 | Close |
Please note that the programme is subject to change without notice